Syllabus and Course Schedule
Ithaca College
Introduction to Media
Industries
TVR 124000
Fall 2017
Instructor: Dr. Jack Powers
Office: Park #353
E-mail: jpowers@ithaca.edu
Office Hours:
Mondays: 1:00 p.m. – 3:00 p.m.
Tuesdays: 2:30 p.m. – 4:00 p.m.
Wednesdays: 1:00 p.m. – 3:00 p.m.
Thursdays: 2:30 p.m. – 4:00 p.m.
Additional hours available by appointment.
Class website: http://tvr124fall2017.blogspot.com
Course description:
Intro to Media Industries is a course designed
to introduce the communication student to the vast and ever-so-pervasive world
of the entertainment mass media. Through lectures, class discussions, debates,
videos, presentations, assignments, and projects, we shall examine the impact
the entertainment media industries have had on American society. We’ll begin
with an analysis of the Studio System and its importance to the business of
media in this country. We’ll examine the entertainment media industry with a
more in-depth look at each industry (television, movies, Internet, sound recording,
video games, etc.) and how it has impacted society including how we spend our
time, our expectations, society’s emphasis on showbiz and celebrity, influence
of entertainment media as it pertains to socialization and politics, the
business of the media, and the legal and social impacts of the industry.
Course Objectives/Goals:
By the end of the term, students enrolled in
Intro to Media Industries should be able to:
1. Recognize the elements of the communication
process in different settings and understand how these processes play a role in
entertainment media;
2. Explain the implications of
“disintermediation” of the entertainment media;
3.Understand and explain the concept of
convergence and critically analyze its impact on the entertainment industry;
4. Identify a variety of career options in
entertainment media;
5. Know about and recognize the impact of
media regulation;
6. Describe and recognize the major
events/developments of the entertainment media industry;
7. Understand and explain important ethical
principles of entertainment media;
8. Discuss the societal impact of media in
terms of social effects and how these effects are measured.
9. Discuss the role the major Hollywood
studios play in how media are produced, distributed, and exhibited in the
United States and around the globe.
Students will have the opportunity to
demonstrate the meeting of these objectives/goals by performing well on exams,
participating in intellectual class discussions, completing assignments,
developing an app, and completing a final project.
Readings:
All required readings for the course will be
posted on the blog. There are daily readings.
Suggested texts:
Dominick, J. (2012). Dynamics of Mass
Communication. New York: McGraw-Hill.
Feel free to purchase a copy of the 11th edition
via Amazon (some are less than $10).
Again, just to be clear, the book is
"suggested," not required.
Also, students should accustom themselves to
reading The Hollywood Reporter and Variety on
a daily basis.
Mass Media Group Project
The entertainment media represent one of the
few industries where those outside the profession consistently
believe they can do a better job than those working inside the
profession. The media are constantly under attack by different groups—including
college students. This group project offers you an opportunity to produce
original, creative media content for a mass audience. Further information will
be provided the first week of class.
Project Information
Task: To create entertainment media for a mass
audience (working in teams of 4).
Goal: To understand an aspect of the
entertainment media business that is critical to the entire mass media
field.
Sample projects include:
Producing a series of BuzzFeed Quizzes
(minimum of four).
Developing an advertising campaign for a
client (a real, local client).
Developing of an online video game.
Creating an app for the Google Play market.
Producing a music video.
Producing a scene from a drama or a sitcom.
Creating a game show (with a pitch/pilot filmed).
Creating a pitch for ICTV (with a pitch/pilot
filmed).
Writing a spec script for a comedy or drama
and (with a scene filmed).
Producing a TV commercial (for TV or online).
Creating an online blog dedicated to
entertainment media industry.
Creating a YouTube Channel dedicated to
entertainment media industry.
Producing a short film.
Producing a project of your choosing (all
projects must be approved).
The projects will be evaluated as follows:
Project Content (media): 60 points
Presentation (physical/verbal): 20 points
Production fluency (video, audio, design,
etc.): 10 points
Creativity: 10
points
Total: 100 points
Additional information regarding the group
project will be provided in class. Group assignments will be made known in the
second week of class.
All students must present. Any student that
does not present (or fails to show up to present) will receive an overall
two-letter penalty on the Mass Media Project. For example, if that person's
Project would have otherwise earned a grade of “B,” a person who doesn’t show
up to present would receive a grade of “D.”
Group members are graded
individually.
App Project
Each student enrolled will produce an App for
the Google Play market. The App needs to have content that deals with the
entertainment media industry (for example, a quiz app about Modern Family, an adventure game
featuring characters from The Hunger
Games, a matching game about Studio
Presidents, etc.).
Each student will pitch his/her app in a
2-minute presentation at the end of the term.
All students must present. Any student that
does not present (or fails to show up to present) will receive an overall
two-letter penalty on the App Project. For example, if the App would have otherwise
earned a grade of “B,” a person who doesn’t show up to present the app would
receive a grade of “D.”
More specific information regarding the App
project will be provided in class.
Hollywood Studio Quizzes
Each student is required to complete seven
online quizzes of the major Hollywood Studios. Specifically, students will
complete quizzes on the following studios:
Disney
Paramount
20th-Century Fox
CBS Studios
Warner Bros
Universal
SONY
Each studio quiz (SQ) is worth 10 points. The
quizzes can be found on Sakai under "Tests and Quizzes."
The studio quizzes are open-book. That means
any and all resources can be used to complete them. Also, you are allowed to
take each quiz two times.
Coca-Cola
Regal Project
All students will complete an assignment that
involves developing a short film idea to Regal Cinemas. Selected ideas will be
pitched to Regal and Coca-Cola as part of a national contest. If selected as a
winning idea, the short film will be produced (with a budget) and distributed
to all Regal Cinemas and shown prior to feature films. The project is worth 50
points.
Reactions
Each student is required to submit 5 online
reaction pieces to current media topics throughout the term (articles are
provided to you and you write a reaction to the article). Topics may include
censorship, convergence, copyright, First Amendment issues, career issues,
media controversies, television ratings, streaming, the business of media, etc.
The reaction assignments are due every other
week by Sunday at midnight via Sakai (Pacific time). The assignments will be
posted on the blog and on Sakai under "tests and quizzes."
Each reaction piece is worth 10 points.
Exams:
There are a total of 5 exams.
The first 4 are shorter quizzes that will take
place in the first hour of class. The fifth exam is a final exam taken during
final exam week and is cumulative.
Evaluations and grading:
Exam 1—50 points
Exam 2—50 points
Exam 3-- 50 points
Exam 4-- 50 points
Final Exam—150 points
Reactions—50 points
Hollywood Studio Quizzes—70 points
Entertainment Media Project—100 points
Final App Project—50 points
Final App Report—30 points
Regal Cinemas/ Coca-Cola Project-- 50 points
Total: 700 points
Overall grades will be based on the following
percentages:
A (93% - 100%) – 651-700 points
A- (90% - 92.9%) – 630-650 points
B+ (87% - 89.9%) – 609-629 points
B (83% - 86.9%) – 581-608 points
B- (80% - 82.9%) – 560-580 points
C+ (77% - 79.9%)- 539-559 points
C (73% -76.9%) – 511-538 points
C- (70% - 72.9%)- 490-510 points
D+ (67% - 69.9%) – 469-489 points
D (63% - 66.9%)- 441-468 points
D- (60% - 62.9%)- 420-440 points
F (0% to 59.9%)- 0-419 points
There is no curve.
All grades are kept via the Sakai Gradebook.
Simply click on the gradebook and you can check on your overall grade at any
point in the term.
Extra Credit:
Each student will
have the opportunity to earn up to +15 points of extra credit by attending
on-campus presentations or completing tasks announced in class. The honor
system will be used for some of these opportunities. In the event that someone
accepts credit and is discovered not to have attended, then that student loses
all extra credit opportunities and will be reported to the college for
violating academic standards.
Standards of Academic Conduct:
A.
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Academic
honesty is a cornerstone of the mission of the College. Unless it is
otherwise stipulated, students may submit for evaluation only that work that
is their own and that is submitted originally for a specific course.
According to traditions of higher education, forms of conduct that will be
considered evidence of academic misconduct include but are not limited to the
following: conversations between students during an examination; reviewing,
without authorization, material during an examination (e.g.,
personal notes, another student's exam); unauthorized collaboration;
submission of a paper also submitted for credit in another course; reference
to written material related to the course brought into an examination room
during a closed-book, written examination; and submission without proper
acknowledgment of work that is based partially or entirely on the ideas or
writings of others. Only when a faculty member gives prior approval for such
actions can they be acceptable.
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B.
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It is the
responsibility of instructors to inform students clearly in writing specific
rules, procedures, and/or expectations pertinent to their particular course
that differ from those identified in paragraph A of this section. In those
courses where limited consultation among students is permitted in the
preparation of assignments, it is extremely important for instructors to
clarify the guidelines for appropriate conduct.
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C.
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In
situations where a student may have difficulty in distinguishing between
acceptable behavior and academic misconduct, it is the
responsibility of the student to confer with the instructor. This is
particularly important for avoiding plagiarism when written sources are used
in the preparation of papers or take home examinations.
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Because
Ithaca College is an academic community, ignorance of the accepted standards
of academic honesty in no way affects the responsibility of
students who violate standards of conduct in courses and other academic
activities.
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D.
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All
members of the academic community are expected to assist in maintaining the
integrity of Ithaca College, which includes reporting incidents of academic
misconduct. Such instances may be reported to a faculty member, the dean of
the school involved, or the director of judicial affairs.
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Plagiarism:
Whether intended or
not, plagiarism is a serious offense against academic honesty. Under any
circumstances, it is deceitful to represent as one's own work, writing or ideas
that belong to another person. Students should be aware of how this offense is defined.
Plagiarism is the unacknowledged use of someone else's published or unpublished
ideas, whether this use consists of directly quoted material or paraphrased
ideas.
Although various
disciplines follow styles of documentation that differ in some details, all
forms of documentation make the following demands:
That each quotation
or paraphrase be acknowledged with a footnote or in-text citation;
That direct
quotations be enclosed in quotation marks and be absolutely faithful to the
wording of the source;
That paraphrased
ideas be stated in language entirely different from the language of the source;
That a sequence of
ideas identical to that of a source be attributed to that source;
That sources of
reprinted charts or graphs be cited in the text;
That all the sources
the writer has drawn from in paraphrase or direct quotation or a combination of
paraphrase and quotation be listed at the end of the paper under
"Bibliography," "References," or "Works Cited,"
whichever heading the particular style of documentation requires.
A student is guilty
of plagiarism if the student fails, intentionally or not, to follow any of
these standard requirements of documentation.
In a collaborative
project, all students in a group may be held responsible for academic misconduct
if they engage in plagiarism or are aware of plagiarism by others in their
group and fail to report it. Students who participate in a collaborative
project in which plagiarism has occurred will not be held accountable if they
were not knowledgeable of the plagiarism.
What, then, do
students not have to document? They need not cite their own ideas, or
references to their own experiences, or information that falls in the category
of uncontroversial common knowledge (what a person reasonably well-informed
about a subject might be expected to know). They should acknowledge anything
else.
Other Forms of
Academic Dishonesty
Other violations of
academic honesty include, but are not limited to, the following behaviors:
Handing in to a
class a paper written by someone else;
Handing in as an
original work for a class a paper one has already submitted to another course;
Handing in the same
paper simultaneously to two courses without the full knowledge and explicit
consent of all the faculty members involved;
Having someone else
rewrite or clean up a rough draft and submitting those revisions as one's own
work.
These offenses
violate the atmosphere of trust and mutual respect necessary the process of
learning.
Note: Students who would
like help in learning how to paraphrase or document sources properly should
feel free to come to the Writing Center in Smiddy 107 for assistance.
Attendance:
Students at Ithaca
College are expected to attend all classes, and they are responsible for work
missed during any absence from class. At the beginning of each semester,
instructors must provide the students in their courses with written guidelines
regarding possible grading penalties for failure to attend class. Students
should notify their instructors as soon as possible of any anticipated
absences. Written documentation that indicates the reason for being absent may
be required. These guidelines may vary from course to course but are subject to
the following restrictions:
• In accordance
with New York State law, students who miss class due to their religious beliefs
shall be excused from class or examinations on that day. The faculty member is
responsible for providing the student with an equivalent opportunity to make up
any examination, study or work requirement which the student may have missed.
It is suggested that students notify their course instructors at least one week
before any anticipated absence so that proper arrangements may be made to make
up any missed work or examination. Any such work is to be completed within a
reasonable timeframe, as determined by the faculty member.
• Any student,
who misses class due to a verifiable family or individual health emergency, or
to a required appearance in a court of law, shall be excused. The student or a
family member/legal guardian may report the absence to the Office of Student
Affairs and Campus Life, which will notify the student’s dean’s office, as well
as residential life if the student lives on campus. The dean’s office will
disseminate the information to the appropriate faculty. Follow-up by the
student with his or her professors is imperative. Students may need to consider
a leave of absence, medical leave of absence, selected course withdrawals,
etc., if they have missed a significant portion of class work.
A student may be
excused for participation in College-authorized cocurricular and
extracurricular activities if, in the instructor’s judgment, this does not
impair the specific student’s or the other students’ ability to succeed in the
course.
For all absences except
those due to religious beliefs, the course instructor has the right to
determine if the number of absences has been excessive in view of the nature of
the class that was missed and the stated attendance policy. Depending on the
individual situation, this can result in the student’s being removed from or
failing the course.
It is expected that
students will regularly attend class, take notes, pay attention, and
participate in discussion/activities.
Students who miss
class (unexcused) will not be able to make up in-class assignments.
Students with
disabilities:
In compliance with
Section 504 of the Rehabilitation Act of 1973 and the Americans with
Disabilities Act, reasonable accommodation will be provided to students with
documented disabilities on a case-by-case basis. Students must register with
the Office of Academic Support Services and provide appropriate documentation
to the College before any academic adjustment will be provided.
Dealing with Stress
while at College:
Diminished mental
health, including significant stress, mood changes, excessive worry, or
problems with eating and/or sleeping can interfere with optimal academic
performance. The source of symptoms might be strictly related to your course
work; if so, please speak with me. However, problems with relationships, family
worries, loss, or a personal struggle or crisis can also contribute to
decreased academic performance.
Ithaca College
provides a Counseling Center to support the academic success of students. The
Counseling Center provides cost-free services to help you manage personal
challenges that threaten your well-being.
In the event I
suspect you need additional support, I will express my concerns and the reasons
for them, and remind you of resources (e.g., Counseling Center, Health Center,
chaplains, etc.) that might be helpful to you. It is not my intention to know
the details of what might be bothering you, but simply to let you know I am
concerned and that help, if needed, is available.
Getting help is a
smart and courageous thing to do -- for yourself and for your loved ones.
Title IX:
Title IX is a
federal act mandating that educational institutions must provide sex and gender
equity.
All students thus
have the right to a campus atmosphere free of sexual harassment, sexual
violence, and gender discrimination.
For questions about
sexual misconduct, see the Ithaca SHARE website (Sexual Harassment and Assault
Response and Education): http://www.ithaca.edu/sacl/share/.
To report or discuss
sexual assault or harassment, or general issues, please contact Tiffani
Ziemann, Title IX Coordinator; tziemann@ithaca.edu 607-274-3300.
Title IX reporting:
Be advised that if
you disclose a Title IX incident, your professor is legally obligated to inform
the Title IX coordinator, tziemann@ithaca.edu of all relevant information, including your
name. The college will take initial steps to address the incident(s),
protect, and, support those directly affected, and enhance the safety of our
community. The Title IX coordinator will work with you to determine the best
way to proceed. For more information: https://www.ithaca.edu/sacl/share/
Student safety:
You must respond to
and report conditions and actions that may jeopardize your safety, or that of
other people and/or equipment. Report to the responsible College employee.
During class sessions that person would be your instructor or lab assistant.
Outside of class the person might be your instructor, lab supervisor,
co-curricular manager, equipment and facilities manager, or one of the
engineering support staff. You must be aware that misuse of equipment or use of
damaged equipment can create the risk of serious injury, infectious
contamination, and expensive damage. You may be liable for damage or injury
resulting from such use. Unsupervised use of facilities puts you at risk.
Failure to be alert to safety problems, or to report them, may have serious
consequences for you or others.
Course
material:
Assigned readings
should be completed prior to class. Lectures and assignments are intended to
enhance and/or supplement the readings. Some of the material will come from
sources other than the assigned readings. You are responsible for this material
as well as for the material in the readings—even if it is not specifically
covered in class. If you have any difficulty understanding the material, it is
your responsibility to ask for clarification. Often, I will ask if anyone has
any questions.
Make-up
policy:
As a general rule,
make-up assignments are not allowed except in cases of emergency. It is your
responsibility to complete the assignments. If an emergency does arise, it is
imperative for you to contact me PRIOR to the scheduled due date. Do not expect
to make-up a missed assignment without clearing it with me ahead of time.
Incompletes are rarely given. In fact, an incomplete is only given if you are
unable to complete the coursework because of a serious illness, accident,
emergency, or other crisis. A formal request must be made prior to the end of
the term. An incomplete can only be granted with permission from the Dean.
Late Assignments:
As a general rule,
late assignments are not accepted. In specific circumstances, late assignments
may be accepted, but with a substantial penalty.
Use of laptops and smartphones in the classroom:
Research is clear
that you learn better by writing than you do by typing:
To that end, the use
of laptops and smartphones is discouraged during the lecture portion of the
class. We’ll talk more about this on our first lecture day.
Tentative Course
Schedule (the instructor reserves the right to amend
the course schedule as necessary. Any changes will be announced in class and on
the blog):
Month
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Sun
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Mon
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Tue
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Wed
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Thu
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Fri
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Sat
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Aug.
2017
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30
Meet
your lab partners for those enrolled in M lab
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31
Course
Overview; Syllabus; Understanding the
Studio System
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1
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2
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Sept.
2017
(The return of network TV shows)
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3
SQ
#1 Due by Midnight PDT
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4
Labor
Day-
No
classes
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5
Understanding
the Studio System, continued
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6
Meet
your lab partners for those enrolled in W lab
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7
Functions
of mass media; uses and gratifications
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8
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9
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10
Reaction
# 1 Due by Midnight PDT
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11
Lab |
12
Historical/ cultural contexts |
13
Lab
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14
Historical,
cultural contexts, continued
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15
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16
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17
SQ
#2 Due by Midnight PDT
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18
Lab- Guest from NBC Sports, Kristen Gerringer
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19
Quiz
#1
Rules
of Language
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20
Lab
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21
Rules
of Language, continued
Rosh Hashanah
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22
Rosh Hashanah
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23
Rosh Hashanah
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24
Reaction
# 2 Due by Midnight PDT
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25
Lab
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26
The
Movies; Underbelly
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27
Lab
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28
The
Movies; Underbelly, cont.
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29
Yom Kippur
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30
Yom Kippur
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Oct.
2017
(Halloween TV specials now outnumber Xmas specials)
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1
SQ
#3 Due by Midnight PDT
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2
Lab
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3
Understanding
TV Ratings
Quiz
#2
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4
Lab
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5
President of Food Network- Brooke Johnson
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6
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7
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8
Reaction
#3 Due by Midnight PDT
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9
Lab
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10
Misc.
Catch-up day
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11
Lab
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12
Video game industry
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13
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14
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15
SQ #4 Due by Midnight PDT |
16
Lab
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17
Sound
Recording/Radio
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18
Lab |
19
Fall Break-
No Classes
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20
Fall Break-
No Classes
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21
|
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22
Nothing
Due; Enjoy your break
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23
Lab
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24
Drama
and Storytelling
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25
Lab
Reaction # 4 Due by Midnight PDT
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26
Drama
and Storytelling, continued
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27
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28
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Nov.
2017
(Thanksgiving
has become a TV event with parades and football)
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29
SQ #5 Due by Midnight PST
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30
Lab
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31
Understanding
the role of agencies/agents
Quiz
#3
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1
Lab
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2
The role of agents/agencies, continued |
3
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4
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5
Reaction
# 5 Due by Midnight PDT
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6
Lab
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7
Media
Law, First Amendment
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8
Lab |
9
Media
Law, continued
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10
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11
|
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12
SQ #6
Due by Midnight PST
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13
Lab
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14
Media
Law, continued
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15
Lab
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16
Quiz
#4
Social Effects |
17
|
18
|
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19
SQ
#7 Due by Midnight PST
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20
Thanksgiving
Break
No classes |
21
Thanksgiving
Break
No classes |
22
Thanksgiving
Break
No classes |
23
Thanksgiving
Break
No classes |
24
Thanksgiving
Break
No classes |
25
|
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Dec.
2017
|
26
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27
Lab
|
28
Social
Effects of Media
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29
Lab
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30
Social
Effects, continued
Prepare for presentations |
1
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2
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3
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4
Presentations
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5
Presentations
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6
Presentations
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7
Presentations
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8
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9
|
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10
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11
Presentations
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12
Presentations
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13
Presentations
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14
Presentations
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15
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16
|
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17
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18
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19
Final
Exam
10:30
a.m. - 1:00 p.m.
Park
Auditorium
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20
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21
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22
Final Exams End
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23
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24
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25
Christmas
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26
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Fall
2017 Academic Calendar
Monday
|
August 28
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Convocation
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Tuesday
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August 29
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No Classes
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Wednesday
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August 30
|
Classes Begin 8:00
a.m.
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Please note: Monday
classes will meet on this day at their scheduled times (not Wednesday
classes) for this first day of classes only.
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Monday
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September 4
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Labor Day - No
Classes
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Wednesday
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September 6
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Last Day to
ADD/DROP Block I Courses
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Wednesday
|
September 6
|
Last Day to ADD/DROP
Semester Courses
|
Wednesday
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September 6
|
Last Day to Audit
Semester & Block I Courses
|
Friday
|
September 8
|
Last Day to
Request S/D/F Option in Block I Courses
|
Wednesday
|
September 13
|
Dec 2017 Application
for Graduation Due (Online)
|
Wednesday
|
September 13
|
Last Day to Request
S/D/F Option in Semester Courses
|
Wednesday
|
October 4
|
Last Day to Withdraw
with "W" in Block I Courses
|
Wednesday
|
October 4
|
Last Day to Revoke
S/D/F Option in Block I Courses
|
Wednesday
|
October 18
|
Block I Ends; Fall
Break Begins at 10:00 p.m.
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Thurs-Fri
|
Oct. 19-20
|
Fall Break - No
Classes
|
Monday
|
October 23
|
Classes Resume 8:00
a.m.; Block II Begins
|
Wednesday
|
October 25
|
Mid-Term Grades Due
(Online) 10:00 p.m.
|
Wednesday
|
October 25
|
Block I Final Grades
Due (Online) 10:00 p.m.
|
Sunday
|
October 29
|
Last Day to ADD/DROP
Block II Courses
|
Sunday
|
October 29
|
Last Day to Audit
Block II Courses
|
Wednesday
|
November 1
|
Last Day to
Request S/D/F Option in Block II Courses
|
Tue-Thu
|
Nov 7 - 16
|
Online Registration
for Spring 2018
|
Wednesday
|
November 8
|
Last Day to Withdraw
with "W" in Semester Courses
|
Wednesday
|
November 8
|
Last Day to Revoke
S/D/F Option in Semester Courses
|
Friday
|
November 10
|
May 2018 Application
for Graduation Due (Online)
|
Friday
|
November 17
|
Last Day to Withdraw
with "W" in Block II Courses
|
Friday
|
November 17
|
Last Day to Revoke
S/D/F Option in Block II Courses
|
Friday
|
November 17
|
Last Day to Withdraw
with "W" in Graduate Courses
|
Sat-Sun
|
Nov. 18-26
|
Thanksgiving Break -
No Classes
|
Monday
|
November 27
|
Classes Resume 8:00
a.m.
|
Friday
|
December 15
|
Last Day of Classes
|
Monday
|
December 18
|
Final Examinations
Begin 7:30 a.m.
|
Friday
|
December 22
|
Final Examinations
End 10:00 p.m.
|
Saturday
|
December 30
|
Final Grades Due
(Online) 12:00 noon.
|
Excerpt
from the College's Attendance Policy: In accordance with
New York State law, students who miss class due to their religious beliefs
shall be excused from class or examinations on that day. The faculty member is
responsible for providing the student with an equivalent opportunity to make up
any examination, study, or work requirement that the student may have missed.
It is suggested that students notify their course instructors at least one week
before any anticipated absence so that proper arrangements may be made to make
up any missed work or examination. Any such work is be be completed within a
reasonable time frame, as determined by the faculty member.
Interfaith
Calendar: http://www.interfaithcalendar.org/
